In a cautionary tale for entrepreneurs everywhere, a prominent Abuja business owner has opened up about the crushing moment a multi-million-naira deal slipped through his fingers—not due to finances or competence, but sheer perception.
The entrepreneur, visibly shaken, recounted how a single misjudged impression turned potential gold into a missed opportunity, forcing him to confront the brutal reality of business: perception often outweighs performance.
“I learned the hard way that in business, how you are seen can matter more than what you actually do,” he admitted, sharing insights that have sent ripples across the local business community.
Industry watchers say this incident underscores a harsh truth for startups and seasoned companies alike: reputation, image, and presentation can make or break even the most promising deals.
The story has since gone viral on social media, sparking debates on how much weight perception should carry in high-stakes business negotiations.
