Ghanaian dancehall sensation Jupitar sheds light on the growing issue of cultural diversity neglect in the local music scene.
The artist emphasises a noticeable bias towards specific languages within the Ghanaian media landscape, particularly highlighting the lack of promotion for Twi on radio stations.
During a discussion on the D-Black show, the dancehall musician passionately addressed the prevalence of language favoritism, expressing concern over the limited exposure given to certain cultural elements in the industry.
Taking to Twitter, Jupitar underscored the challenges he faces, attributing his music’s constrained visibility to the language barrier phenomenon.
His statements prompt a call for greater recognition and inclusion of diverse cultural influences within the Ghanaian music space.
“Most of our radio stations in our media space have chosen one particular language that they will promote. There is a very good rapper in the north who actually raps in D’agati or Sissala but he can’t fluently speak Twi or pidgin…if you take that music to Accra. It won’t get up to two airplays,” Jupitar remarked.
In a tweet, he stated, “this whole industry is a set up, and if you be ‘Ga’ like myself, @shattawalegh, @iamkingpromise, or @dkbghana, etc., certain kinda support you go suffer or you no go get kraa no matter the effort.”
Jupitar, known for hits like ‘Enemies,’ ‘Badness,’ and ‘Moni Konika,’ continues to advocate for inclusivity and diversity in the Ghanaian music industry.