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Internet controls our lives, the recent outage affected my streams - KiDi laments

Internet controls our lives, the recent outage affected my streams – KiDi laments

Kofi Dekye Acquaye 4 weeks ago 0

Ghanaian musician Dennis Nana Dwamena, better known by his stage name KiDi, has won numerous awards. He recently voiced his displeasure about the country’s recent internet blackout and noted how it has negatively impacted his online presence and streaming figures.

The nationwide blackout that affected the business, communication, and entertainment sectors was caused by damage to an underwater fiber optic cable.

To interact with his fans and promote his music, the well-known crooner—who is recognized for his chart-topping hits and lively online persona—heavily depends on digital platforms.

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The “Thunder” hitmaker said that the internet outage severely hindered his ability to interact with his audience and promote his most recent releases in an exclusive interview with Hit FM. In the current music industry, streaming platforms are essential because they give musicians a way to get their music in front of a worldwide audience and make money.

He explained that, given that the majority of people’s daily activities depended on having access to the internet, he was shocked by the events of March 14, which plunged Ghana into an unexpected and sudden internet blackout.

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“I didn’t know how much of our lives were controlled by the internet. Everything was at a standstill,” he said.

He clarified that because many were unable to access streaming sites, the three-day blackout had an impact on his music streams.

“It did (impact my streams). I mean, if you don’t have electricity and you don’t have the internet to even pay your light bill, you need the basics first. But we’re happy that the internet is coming back small,” he said.

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KiDi continued by expressing his inability to imagine a world without the internet and admitting its impact on people’s day-to-day lives.

It is absurd because a significant portion of the work we do today is impacted by the Internet. If that ever happens, it will be serious. We have to return to the bygone era of letter writing and horseback riding, so I can not even begin to imagine it,” he remarked.

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