Ghanaian model and entrepreneur Hamamat has opened up about the shocking accusations she faced at the early stages of her career—revealing that people claimed she was involved in “juju” because of her sudden success and unique look.
Speaking candidly, Hamamat recalled how rumors spread quickly as she began gaining attention in the fashion and beauty space. Instead of encouragement, she was met with suspicion, mockery, and spiritual allegations, with critics insisting her rise couldn’t be “normal.”
“They Couldn’t Understand My Journey”
According to Hamamat, the accusations were painful but eye-opening. She explained that her dark skin, confidence, and rapid breakthrough made people uncomfortable—leading them to attribute her success to superstition rather than hard work.
“When you don’t fit into what people expect, they start creating stories,” she said.
Social Media Reacts
Her revelation has sparked strong reactions online:
- Supporters: “This is how Africans treat excellence—everything must be juju.”
- Fans: “Her glow is discipline and consistency, not magic.”
- Critics: Some argued that such rumors reflect deep-rooted societal biases.
Rising Above the Noise
Today, Hamamat is celebrated globally for her authenticity, resilience, and bold representation of African beauty. She says the experience taught her to block out negativity and stay focused, no matter the labels people try to place on her.
From ‘juju’ accusations to global admiration, Hamamat’s story is a reminder that success often attracts rumors before it earns respect.
